Watch it burn - Crazy Color Fire is a pillar box red that will set the world alight. Only the brave for this original shade from 1977.

For best results apply to pale, platinum blonde hair or bleached hair.

Since 1977, Crazy Color has been leading the way and pushing the boundaries of hair colour. In every iconic pink bottle is a colour that is ready to turn heads. Don‘t be the trend make your own. Mix it your way to create a shade to match your style. Vegan friendly and cruelty free.

• Ready to use - no peroxide required
• Conditioning formulation for minimal hair damage
• PPD and Ammonia free
• Vegan friendly and cruelty free
• Made in the UK